Thought leaders have a perspective worth considering. Thought leadership is about trust.  Thought leaders are trusted as subject matter experts, working at the frontier of knowledge in their field. In the 21^st century knowledge economy, significant value is created when an organisation achieves recognition for genuine thought leadership.

Thought leadership has long been understood as having brand and marketing value.  But successful and sustainable thought leadership is far more than a marketing campaign. Ed Sapiens helps you to create and execute a sustainable thought leadership strategy.  We see sustainable thought leadership as a fusion of educational information, strategic alignment, and brand marketing.

Thought leadership rests on educational information.  We can define this as knowledge driven content that an audience wants to engage with to learn something of value.  In the same way that a curriculum should have coherence, the educational information underpinning thought leadership needs to have an organising coherence both in terms of content, and alignment with broader organisational strategic goals. 

Planning from a foundation of understanding the learner perspective will amplify impact. This requires understanding the education and information needs of an audience of learners, not just in terms of content, but also in terms of delivery mode, method, and even accreditation status and pathway potential.  There is a product market fit, and also a language market fit, for thought leadership. 

Is the approach to simply publish an article on a website, or have a whitepaper referenced in particular media?  Or are there more powerful and complementary options.  IBM, for instance, offers a digitally badged certificate in Applied AI which is targeted at giving learners an edge in their careers through understanding AI powered applications.  This mirrors IBMs strategic shift from its traditional business to cloud and AI based products and services.

Ed Sapiens can help you anchor and align your thought leadership to maximise your impact, communicate your mission, engage your stakeholders and customers, build your brand, and create market value.  Ready to stand out?